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Music and Music and cinema advertising

Only a limited part of our sound experience comprises plays music that we choose to listen, most of the sounds we hear every day that there is indeed distracted, focusing on other activities. It is above the advertisements that accompany it, interrupting the programs transmitted. The language of advertising uses the same language of film, television and radio advertisements even in the music serves an important function that must be analyzed and understood. The purpose of advertising is obviously to sell the advertised product, unlike in the past, however, the modern commercial speech does not focus so much on the product (including facilities, its quality, etc..), as to who might buy it. The ads do not inform on radio and television product, but they are designed to strike the imagination, attention and memory affect videoascoltatore distracted. It is precisely for his ability to motivate, attract, even indirectly, the attention that the sound component is ever increasing its importance in the language of advertising. A particular purpose and characteristic of the sounds in language is the advertising jingle, a catchy tune that identifies and characterizes a particular product. The musical jingle is constructed so as to forcefully enter the mind of videoascoltatore with the aim of establishing a stable mental association between a product and a short melody. Through the sounds, then, the image and the product name in our memories so that getting result that the spot is proposed. To obtain this result, the jingle must answer some musical characteristics: • a short melody and catchy, easy to remember, yet 'compelling' is not trivial, a sound closer to the musical tastes of the overall "target" performance scelto.Un Music appropriate to the image that you want to give the product is interesting to note that some spot then use classical music. This choice is certainly aimed to ensure that the imagination of videoascoltatore attributed to the product advertised image of professionalism, quality and class that is normally assigned to the musical experience "cultured."

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